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SEAT’s relentless assault on the supermini market continues amid the glamorous surroundings of the Paris Motor Show with the unveiling on 2 October of the jewel in the sporty Spanish car maker’s small car crown: the all-new Ibiza Cupra. Boasting numerous important first-in-class advances, trademark sporty styling from the pen of SEAT Design Director Luc Donckerwolke and performance potent enough to satisfy the most hardcore of hot hatch fans, the Ibiza Cupra powers to pole position in its class.

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The new Ibiza SportCoupé raises the bar of sportiness on SEAT’s newest model, combining impressive, vanguard exterior design with exceptional dynamic qualities and a wide range of engine options, which now includes the efficient 80 hp 1.4 and 90 hp 1.9 diesel versions. In addition, with a seven-speed DSG transmission making its debut in this segment, the Ibiza range now features a technical innovation that provides it with greater response and excellent driving comfort. The fundamental sportiness of the SEAT brand is maximised in the Ibiza SportCoupé thanks to its compact coupé body. With a length of 4.034 metres and height of 1.428 metres to match its character, the proportions lend the car both agility and comfort in the city and on the motorway. Likewise, the new Volkswagen Group platform designed for this segment also favours the dynamic qualities of the new SEAT Ibiza SC.

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SEAT’s new saloon car will be called "EXEO". Its market launch that is scheduled for 2009 marks a new highlight in the history of the Spanish brand, which is expanding its model range towards new segments. The SEAT EXEO is an elegant, dynamic saloon with high quality and outstanding technology that faithfully reflects SEAT’s personality – design, sportiness and liveliness.

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Without a doubt, the arrival of the new SEAT Ibiza SportCoupe raises the bar of sportiness on its newest model, combining impressive, vanguard exterior design with exceptional dynamic qualities and a wide range of engine choices, which now includes the efficient 80 hp 1.4 and 90 hp 1.9 Diesel versions. Besides, with a seven-speed DSG gearbox making its debut in this segment, the Ibiza range features a novelty that provides it with greater response and excellent driving comfort.

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The new SEAT Ibiza received an excellent rating after the stringent crash tests organised by the prestigious Euro NCAP organisation – 5 stars in passenger protection, 4 stars in child safety and 3 stars in pedestrian protection. Officially released today, this result places the Spanish model in a privileged position, scoring it as one of the safest cars of its segment. The 85 hp SEAT Ibiza 1.4 16V Reference was chosen for the tests. Since the equipment level is different in every country, Euro NCAP selects the unit with the minimum level of standard safety equipment for its testing.

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With its innovative design and pronounced sportiness, SEAT’s most emblematic Ibiza will be on sale this month throughout the company’s dealership network, coinciding with the upcoming Madrid Motor Show. The new Ibiza is dashingly youthful and features outstanding dynamic qualities thanks to the new Volkswagen Group platform which has been designed for this segment. This new development heightens the allure of SEAT’s new model and combines with the new "Arrow Design" concept, featuring simpler, more powerful geometric lines that lend balanced aesthetics to the new SEAT Ibiza.

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Spanish car maker SEAT is celebrating an historic achievement in the shape of the weekend’s ground-breaking first diesel victory by the dynamic Leon TDI in the hotly-contested HiQ MSA British Touring Car Championship at Donington Park. SEAT Sport UK star driver Jason Plato piloted the diesel-engined racer to its momentous BTCC triumph, the first for an ‘oil burner’ in the 50-year history of the touring car championship, and catapulted himself from sixth to second in the BTCC Drivers’ Championship in the process.

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The new Ibiza bursts onto the scene full of energy and youthful dynamism, but true to its origins. It’s an innovative proposal whose precision quality, sportiness and new "Arrow Design" concept combine perfectly with high levels of safety and comfort. The car shows how well the new platform developed by the VW Group for this segment adapts to the Spanish maker’s newcomer. To be produced exclusively in the Martorell facilities, the most modern technologies have been applied on the new generation Ibiza in all the manufacturing stages, resulting in a development time shortened by 14 months compared to the previous Ibiza and featuring the use of virtual models in the initial stage, instead of the traditional physical models.

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Hot on the heels of its world debut in Spain, and months ahead of its official on-sale date here, SEAT’s stunning new Ibiza supermini has been on a whistle-stop tour of the UK. One of the very first examples of the five-door car, fresh from the wheels up and designed by ex-Lamborghini stylist Luc Donckerwolke, has been touring the country in a dramatic Perspex case aboard a specially-created, SEAT-branded transporter.

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Today the covers come off the most important new model in Spanish car maker SEAT’s recent history with the unveiling of the all-new Ibiza five-door supermini. The newcomer’s dramatic debut, at the firm’s Martorell HQ near Barcelona, marks the start of a major product offensive from the ambitious Spanish brand which will, over the coming months, also see the debut of further Ibiza variants, as well as striking new saloon and estate contenders in the upper medium segment.

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