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¡Feliz cumpleaños SEAT!  Or, to put it another way, happy birthday SEAT!  The Spanish car maker is, this month, celebrating a big milestone in its history as it turns 60. The Sociedad Española de Automóviles de Turismo, S.A. may have been established on 9 May 1950, but SEAT is far from being a pensioner.  After an eventful history thus far, the firm now boasts a distinctive character and a clear strategy with a dynamic model line-up, state-of-the-art technology and exciting design. Far from resting on its laurels, the brand is also gearing up for an exciting and successful future with its flagship Technical Centre in Martorell host to exciting and intensive development work.  The SEAT IBE Concept, for instance, is a strong pointer to how well-placed the Spanish will be in the age of electro-mobility.

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SEAT is today unveiling the first official images of its all-new Alhambra, the latest generation of the Spanish car maker’s perennially popular people carrier. As a genuine Multi-Purpose Vehicle (MPV), the new SEAT Alhambra offers far more than simply plenty of space for family, business and hobbies.  Its innovative versatility fits just as well to family requirements as it does to the demands of the high-mileage business driver. Just like every SEAT, sporting character and driving fun go hand-in-hand with practicality and innovation.  Thanks to its surprisingly dynamic handling, engaging powerplants and the latest hi-tech equipment, drivers can look forward to every mile behind the wheel of the new car.

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The new SEAT Leon Cupra R is preparing to roar into UK showrooms becoming, in the process, the most powerful production car yet offered by SEAT UK. With 265 PS available from its 2.0-litre turbocharged petrol engine, the fire-breathing new Leon resurrects the iconic Cupra R badge last seen on the sleek Spaniard back in 2006. More than that, the car also becomes SEAT’s quickest-accelerating model to date with a   0-62 mph time of just 6.2 seconds while the top speed, where legal, of 155 mph is also SEAT’s highest ever ‘flat out’ figure.

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SEAT is continuing its relentless 2010 new product offensive with another stylish and svelte newcomer to the Ibiza range. The Ibiza ST is the third silhouette to join the Spaniards’ supermini line-up and significantly expands SEAT’s presence in this important market segment. The new arrival from Martorell debuts with no fewer than five modern engines and an extensive array of equipment and new technologies. SEAT’s renowned design team, led by Luc Donckerwolke, has taken the highly functional concept of the Ibiza ST and clad it in the Spanish brand’s unique design language.  Despite the estate layout and generous load capacity the newcomer retains the youthful, sporty character of the rest of the Ibiza range.

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Continuing the relentless product offensive that in 2009 helped SEAT to an all-time record UK market share of 1.50% (source: SMMT) the sporty Spanish car maker is starting 2010 with yet more exciting new models. First among these and sure to pique the interest of style- and cost-conscious drivers alike comes an important addition to the Ibiza range in the shape of the Ibiza FR TDI, available in either sporty SC or practical 5dr bodystyles with prices starting at just £16,465 RRP. Available to order now at SEAT dealerships nationwide with deliveries set to begin in March, the diesel-powered extension to the already impressive Ibiza FR offering underlines SEAT’s commitment to the burgeoning diesel hot hatch class.

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SEAT is getting straight to the ‘point’ with a cheeky new advertising campaign which appears online, on TV and across the printed media from 19 December. The dramatic new ads see SEAT put a typically irreverent spin on the classical legend of Cupid, with a winged archer flying above the stunning new SEAT Ibiza Cupra and targeting people as they see the car for the first time. The heart-shaped arrows he fires cause everyone who sees the car to fall in love with it ‘ a natural reaction, of course, that’s already happening in SEAT showrooms across the country.

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SEAT is showcasing the stunning IBZ Concept at the 2009 Frankfurt Motor Show.  The star of the SEAT stand in Germany previews a new, family-sized version of the Ibiza that will make its debut in showrooms across Europe towards the middle of next year. Boasting a modern, tensioned silhouette, the concept car making its world debut at the IAA includes numerous distinctive exterior and interior design features, and benefits from cutting-edge technology for a gripping driving experience. Once again, SEAT Design Director Luc Donckerwolke has applied his pragmatic vision to create an attractive yet functional car where comfort and roominess complement the traditional sports philosophy common to all SEATs.

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Next week’s Frankfurt Motor Show will see a major expansion of SEAT’s ultra-green Ecomotive offering as the Spanish brand debuts low CO2 versions of the recently-revised Altea, Altea XL and Leon. The three newcomers, which join class-leading Ecomotive versions of the slick Ibiza supermini and practical Alhambra seven-seat MPV, are the latest offerings in the Spanish maker’s mission to produce among the world’s most environmentally responsible vehicles. All three new models feature significant economy-minded improvements to further boost their frugality and reduce harmful exhaust emissions.

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SEAT is preparing to unveil its most potent model to date with next month’s Frankfurt Motor Show debut of the awesome new Leon Cupra R. The influential German show, opening to the public on 17 September, will see the official debut of the SEAT Leon fleet’s stunning new flagship which boasts a brutally powerful 265 PS 2.0 TSI turbocharged petrol engine. Instantly becoming the most muscular production model ever to wear the trademark SEAT ‘S’, the forthcoming Leon Cupra R matches the power output of the title-winning SEAT Leon TDI World Touring Car.

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SEAT is wowing the crowds at this week’s Barcelona International Motor Show with the debut of a road-ready version of its stunning Ibiza Bocanegra. Staying remarkably true to the headline-grabbing Bocanegra concept car unveiled at the Geneva Motor Show a little over 12 months ago, the production version is today making its world debut at SEAT’s ‘home’ show. Boasting several unique, and dramatic, black styling elements at its nose – hence the Bocanegra name which translates as ‘black mouth’ in Spanish – the new iteration of today’s Ibiza is set to become one of the hottest superminis around.

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