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Spanish car maker SEAT is celebrating an historic achievement in the shape of the weekend’s ground-breaking first diesel victory by the dynamic Leon TDI in the hotly-contested HiQ MSA British Touring Car Championship at Donington Park. SEAT Sport UK star driver Jason Plato piloted the diesel-engined racer to its momentous BTCC triumph, the first for an ‘oil burner’ in the 50-year history of the touring car championship, and catapulted himself from sixth to second in the BTCC Drivers’ Championship in the process.

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The new Ibiza bursts onto the scene full of energy and youthful dynamism, but true to its origins. It’s an innovative proposal whose precision quality, sportiness and new "Arrow Design" concept combine perfectly with high levels of safety and comfort. The car shows how well the new platform developed by the VW Group for this segment adapts to the Spanish maker’s newcomer. To be produced exclusively in the Martorell facilities, the most modern technologies have been applied on the new generation Ibiza in all the manufacturing stages, resulting in a development time shortened by 14 months compared to the previous Ibiza and featuring the use of virtual models in the initial stage, instead of the traditional physical models.

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Hot on the heels of its world debut in Spain, and months ahead of its official on-sale date here, SEAT’s stunning new Ibiza supermini has been on a whistle-stop tour of the UK. One of the very first examples of the five-door car, fresh from the wheels up and designed by ex-Lamborghini stylist Luc Donckerwolke, has been touring the country in a dramatic Perspex case aboard a specially-created, SEAT-branded transporter.

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Today the covers come off the most important new model in Spanish car maker SEAT’s recent history with the unveiling of the all-new Ibiza five-door supermini. The newcomer’s dramatic debut, at the firm’s Martorell HQ near Barcelona, marks the start of a major product offensive from the ambitious Spanish brand which will, over the coming months, also see the debut of further Ibiza variants, as well as striking new saloon and estate contenders in the upper medium segment.

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On the eve of the new HiQ MSA British Touring Car Championship season, which kicks off at Brands Hatch on Sunday 30th March, SEAT is giving style-conscious car buyers the chance to stand out from the pit lane crowd with the launch of a new, race-bred Leon special edition. The unveiling of the exciting new Leon FR550 coincides with SEAT Sport UK’s determined assault on the 2008 BTCC crown.  The Northants-based team once again promises to be at the business end of the grid as drivers Jason Plato and Darren Turner bid for glory in their radical, diesel-powered, Leon TDI racers.

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At the 2008 Geneva Motor Show, SEAT will unveil the prototype SportCoupé “Bocanegra”, a model which brims with character and sporting style from nose to tail. For the Spanish brand it marks the start of a product initiative extending over the next few years, which will include the important launch of the new-generation Ibiza as well as a new ‘B-segment’ saloon car, due to make its public debut in 2009. Capable of conveying intense emotions at first glance, the ‘Bocanegra’ follows the aesthetic and practical vision of car design as practised by Luc Donckerwolke, Chief Designer at SEAT.

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Fresh for the imminent ‘08′ plate change SEAT is giving its most potent road-going model - the muscular Leon Cupra - the option of an even more sporty look courtesy of a dramatic limited edition styling kit version. The impressive additions to the Leon’s already lithe lines give the 240 PS, turbocharged 2.0-litre Cupra even more of the look of the race-winning SEAT Sport BTCC car, which is set to compete for top honours again this year.

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SEAT has delivered the surprise of this year’s Frankfurt Motor Show, with the unveiling of the dramatic Tribu concept. This dynamic-looking compact SUV showcases the latest interpretation of ‘Auto Emoción’, and is the first model wholly designed by SEAT Design Director Luc Donckerwolke and his team since his arrival at the Spanish brand from Lamborghini. The Tribu signals an evolution of SEAT’s current design themes. Elements of current SEAT aesthetics, such as a dynamic line on each flank and a bold grille, sustain the brand’s clear identity. However, aside from these trademarks, everything else is different, with a more angular silhouette that communicates power, confidence and dynamism.

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SEAT has released the first pictures and details of the rugged new Altea freetrack, which will make its world debut at the Barcelona Motor Show on 7th June. The Altea freetrack is the first SEAT designed to be driven off-road, and as such features Haldex-type four-wheel drive, 40 mm of extra ground clearance and 4×4-inspired body addendum over and above the Altea XL, on which the new model is based.

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This year, SEAT has once again succeeded in surprising visitors to its stand in Geneva with a concept car that showcases the look of a forthcoming road-going model: the Altea Freetrack Prototype. Far from being a mere styling exercise for the Technical Centre in Martorell, the SEAT concept car unveiled at the Swiss show gives a preview of the styling and technological innovations of the Altea Freetrack that will soon be making its debut both on our roads and off them.

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