SEAT named its last model after the city of Altea, Alicante, and has now chosen this popular seaside holiday destination for its first public appearance in Spain. The Altea Prototipo will be on display from today until 14 November to more than 150 professionals representing about 80 different domestic and international media publications.
The daily programmes are scheduled to begin in the Charco grounds off the beach-front walk of this beautiful Mediterranean location. All visitors to the grounds can admire the exclusive Altea Prototipo, which is the prototype for the definitive production model.
With reference to choosing his city to name the Spanish brand’s new model, Mr. Miguel Ortiz, Altea’s mayor, said that “for all the citizens of our town it is truly a great satisfaction and source of pride that SEAT has chosen the name Altea to market their new model. This strengthens our city’s image even more - the quality of our services and constant development”.
Besides spearheading a new generation of SEAT products, the Altea Prototipo heralds a new category of vehicles called Multi Sport Vehicle (MSV). Set for its market launch in 2004, the production model will combine sportiness and quality and is forecast to become one of the brand’s cornerstones next to the Ibiza and León models.
Located next to the Algar river, the pleasant town of Altea preserves its maritime history. Tourist attractions such as its Old Town and Parish church, and more than six kilometres of beaches make it a popular destination on the Costa Blanca.
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